Know what to build next
before you build it
A guided workspace that turns a vague idea into a clear, evidence-backed answer — using the same approach top consultancies charge tens of thousands for, with AI coaching you through every step.
Free to start · No credit card required
Sound familiar?
The problem isn't your team.
It's skipping the problem definition.
See it in action
This is what you'll have
in about 30 minutes
Real example: someone mapping out car servicing and drop-off. The top-ranked opportunity wasn't the service itself — it was staying mobile while the car's gone.
How it works
Five guided steps.
One clear answer.
Tell us who you're building for
Define who you're solving for, the situation they're in, and what success looks like to them.
Pin down the real problem
Put the problem into a clear, standard statement. AI checks your wording in real time and flags when you've slipped into describing a solution instead of a problem.
List what "done well" looks like
Capture everything that needs to be true for your customer to feel the problem is solved. Rate each one on how important it is and how well it's currently being met.
See where to focus, automatically
The tool scores every item for you. High importance + low satisfaction = the most underserved need — and the clearest signal of where to build.
Know what's proven vs. assumed
Tag each item as Validated, Assumed, or Needs Research. AI gives you a concrete plan to validate anything you haven't confirmed yet — before it reaches your roadmap.
Who it's for
Built for anyone who decides
what gets built
✗ Tired of building features that move metrics but not lives
✓ A structured process that surfaces the real problem before sprint planning starts
✗ Worried about building the wrong thing with limited runway
✓ Evidence-based prioritization that protects your time and budget
What's included
Everything you need to decide
what to build, with evidence
AI coaching
Real-time feedback that catches solution-framed thinking before it becomes a ticket
Guided mapping
Break any problem into clear stages to surface hidden pain points
Automatic prioritization
A proven scoring formula surfaces the most underserved needs automatically
Assumption tracker
No unvalidated idea reaches your roadmap without a research plan
PDF export
A shareable report your team can align around before any code is written
Share workspaces
Public read-only links — no account needed for stakeholders
"People don't want a quarter-inch drill. They want a quarter-inch hole."
Theodore Levitt
That idea is the foundation of Jobs-to-be-Done — the methodology behind every workspace, module, and AI suggestion in this tool.
About us
We build tools that make
customer-centric decisions easy
Most product teams are talented and well-intentioned. Yet they repeatedly build things people don't want. Not because they lack skill — but because the industry never gave them a structured way to confirm the problem before writing a single line of code.
JTBD Workspace exists to fix that. We took a rigorous, proven methodology and turned it into a guided, AI-assisted workspace — so any team can make evidence-backed decisions about what to build, without needing a consultant in the room.
Evidence over guesswork
Every feature is grounded in proven methodology. We don't ship things that feel good but undermine rigorous thinking.
Practitioners, not pundits
We've worked inside product teams. We know what breaks down when discovery gets rushed.
Clarity over complexity
Good product decisions shouldn't require a PhD. Our tool is designed to guide, not intimidate.
Contact
Get in touch
Have a question or want to know more? Send us a message.
Stop guessing.
Start deciding with evidence.
Create your first workspace in minutes. The AI guides you through every step.
No credit card · No setup · Just answer what to build next